Three little elves who ran around in a kitchen promoting Rice Krispies, Frosted Rice, and Cocoa Krispies for the Kellogg's cereal company located at One Kellogg Square in Battle Creek, Michigan.

Both Snap, and Pop wore tall baker's hats; while Crackle wore a red-striped stocking cap.

The elves derived their names from the Snap! Crackle! Pop! "sounds" that came from the Rice Krispies cereal in a bowl when milk was poured on it.