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allure (s) (noun)
, allures (pl)
An attraction, an enticement, or a fascination: The allure
of traveling to foreign countries tempted Steve to become a commercial pilot.
The rare books that the bookstore had recently acquired held a special allure for the bibliophile or book collector.
, allures; allured; alluring
To attract, entice, fascinate, intrigue, etc.: Brian was allured
by Maxine's sophistication and charm.
Promises of a quick way to make money often allures the unwary investor to gamble excessively and to lose a lot of money.
Lower hotel prices and transportation will allure more people to travel.