The movie business is booming in China, and I wanted an inside look. Last year’s box-office earnings topped $1.5 billion, a 64 percent increase from 2009, making China’s movie market on target to be the world’s second-largest by 2015. Sometimes dubbed Chollywood, China's movie industry pumped out 526 films in 2010 (versus 754 in the U.S.), and the government has announced plans to more than double the size of the entertainment industries, including movies and television, over the next five years.
Hollywood has noticed. Chinese-U.S. co-productions are on the rise, and Christian Bale, Kevin Spacey, and Keanu Reeves are among the stars who have sought projects here.
So eager are American studios to crack the Chinese market that MGM recently edited Chinese villains out of the remake of Red Dawn, replacing them with North Koreans. Studios can’t afford to offend the officials who decide which 20-odd foreign films are allowed to play each year on Chinese screens, whose number grows by four a day.