1. A method or system which is intended to trick, to deceive, or even to cheat someone: The free offer in the e-mail is a gimmick to get people to sign up for its mailing list.
2. A device or ploy that is intended to attract attention, publicity, or business: The proposal to cut income taxes is considered by some to be an election gimmick to win votes by politicians who are campaigning for office. © ALL rights are reserved.

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To rig, to scheme, or to attract attention for business or for other reasons to make monetary gains or to achieve a purpose: The performer at the night club gimmicked his magical trick with a string that was not visible to the audience.

The restaurant sign was gimmicking people into believing that its prices were lower and so more attractive even though the quality of the food was not acceptable to most of those who ate there.

A method or trick that is used with the hope of getting customers. (1)