You searched for: “lures
lure (LOOR) (s) (noun), lures (pl)
1. A temptation, an enticement, or a bait: Is cheese really a good lure for mice?
2. A decoy, a snare, or a device designed to look like something else which is used to catch something: The fisherman used a metal lure that looked like a minnow.
3. An incentive, an inducement, or a special attraction: The sale on television sets was just a lure to get customers into the store.
lure (verb), lures, lured, luring
1. To entice, tempt, to lead on: The decoys lured the ducks to the pond.
2. To attract, to seduce, or to entice: The travel brochure lured Mike into taking a Caribbean vacation.
3. To encourage or to persuade people to do something: Infected by flu fears, the Mexican tourism industry is trying to lure back visitors.

Hotels, hoping to restore their occupancy rates, have dropped their prices sharply, and that is reducing the prices of travel packages to Mexico, which is luring tourists back.