1. To entice, tempt, to lead on: The decoys lured the ducks to the pond.
2. To attract, to seduce, or to entice: The travel brochure lured Mike into taking a Caribbean vacation.
3. To encourage or to persuade people to do something: Infected by flu fears, the Mexican tourism industry is trying to lure back visitors.

Hotels, hoping to restore their occupancy rates, have dropped their prices sharply, and that is reducing the prices of travel packages to Mexico, which is luring tourists back.