You searched for: “ploy”
ploy (s) (noun), ploys (pl)
1. A special plan or clever trick designed to change a situation to one's own advantage: Sometimes a ploy is used by companies to entice or to get people to buy the products that are on sale.
2. Etymology: from Middle English, borrowed from Middle French ployer.
A method that is intended to trick someone.
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An that is intended to outwit another person.
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This entry is located in the following unit: English Words in Action, Group P (page 3)