Midas had grown very wealthy during his time and he had his mind focused on his desire to grow even more wealthy. Because of a favor Midas had done for Dionysus, that god offered Midas a wish for whatever he wanted.

Midas asked that anything he touched would turn to gold, which is now known as the "Midas touch" or the "golden touch", and it is used to refer to anyone who is especially successful in business; so, it is currently a term that indicates the ability to make a lot of money out of anything a person undertakes to do.

Although many people admire and envy this Midas touch ability, the Greeks pointed out the that there are negative consequences: Midas discovered that his entire palace and all of its furnishings turned to gold as he touched one object after the other and even his food and drinks turned to gold as soon as he touched them so he was threatened with starvation. Even when his daughter ran to him, she also turned to gold when he embraced her.

As a result, Midas begged Dionysus to withdraw the gift of touch and so the god did. Now, whether we agree with the moral of the story or not, we should realize that money isn't everything and that life consists of more important things than having the Midas touch!