It's said that quotation marks “look much like birds
That flutter before,
Also after, words.”
Quotation marks mostly, you'll find, fly in pairs,
But sometimes alone, as
He said, “I said, ‘bears,’ ”
When something, as here you have probably noted,
Is quoted inside what is being quoted.

Or look at the front ones,
Then at the rear:
Don't they look more like cheerleaders,
Leading a cheer?
Just watch them turn somersaults,
Pleasing the crowd,
And the cheers come up lusty
And gusty
And loud.

What you open with “quotes”, whatsoever you do,
Have quotes at the end, because you close with them, too.